A Matter of Trust

Trust me.

Are there two more powerful words in the English language? We are asked to put our blind trust in many people and institutions every day… the bus driver who takes us to work, the doctor who treats our illness, the accountant who does our taxes, the other drivers who share our route to school to drop off our kids. But ask someone to trust the salesperson who is trying to sell him or her a new car or software? Now you are asking a lot.

According to a recent survey from HubSpot Research, only a mere 3% of people consider salespeople to be trustworthy. When did salespeople sink to the bottom of the trust ladder and start hanging out with politicians and lobbyists?

Sales has a trust problem.

A recent Harvard Business Review study asked hundreds of technology buyers who evaluated a SaaS software product why they didn’t end up buying it. Executives cited that the #1 reason they didn’t purchase was a lack of trust and respect for the salesperson with whom they were working.

We are actively seeking out salespeople who break the mold and want to join a growing community of sellers who are actively establishing customer trust. We call this group Generation Eco. Generation Eco is an inclusive community blind to tenure, title, or status. Anyone can join. The only pre-requisite is a customer-first mindset. Meet three such sellers here in this video.

We would love to recognize more sellers who are improving the profession’s reputation and leading the way toward customer trust. Do you know someone we should know? Take a moment and share this post and recognize them.


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