Outcome Selling Advisory Ecosystem

We created the Outcome Selling Advisory Ecosystem to bring together an elite peer group of professionals at world-class companies who want to improve the acquisition, retention, and growth of customer accounts by partnering on the attainment of business outcomes.

The Advisory Ecosystem is comprised of global thought leaders in executive leadership, sales leadership, customer success, public sector sales, sales enablement, and value management. Our members meet to share emerging best practices, industry trends, cutting-edge research, and outcome-based sales strategies.

Over time, we shall continue to expand and evolve the group based on emerging market trends, as well as our members’ interests and expertise.

Our Members

Executive Leadership

Bill Welch
Co-CEO
IronNet Cybersecurity

Jim Walsh
Chief Executive Officer
GE Grid Software Solutions

Sales Leadership

Callan Carpenter
Vice President, Global Named Accounts & Digital Manufacturing Sales
Autodesk

Grad Rosenbaum
Vice President & General Manager, Americas Solutions
HP

Steve Fitz
Chief Revenue Officer
Sumo Logic

Brett Shirk
Senior Vice President, Chief Revenue Officer
Rubrik

Craig Jones
Vice President, Large Enterprise Sales – South
Workday

Bhanu Shekhar
Chief Commercial Officer
GE Power Digital

Alyssa Merwin
Vice President, Sales Solutions Americas
LinkedIn

Dan Hamilton
Vice President, Sales
RSA

Jonathan Nikols
Vice President/Global Head of DaaS
HP

Peter Brennan
Vice President, Worldwide Sales, Hyperconverged & Cloud Foundation
VMware

Customer Success

Alex Hesterberg
Senior Vice President & Chief Customer Officer
Turbonomic

Elizabeth Choiniere
Head of Global Customer Success
Functionize

David Kocher
Vice President, Customer Success
GE Digital

Leandro Demari
Worldwide Customer Success, Practice Lead, DaaS
HP

Public Sector Sales

Todd Gustafson
President, HP Federal, LLC &
Vice President, HP US Public Sector Sales

Robert Makheja
President & Chief Executive Officer
MFGS, Inc.

Ken Kartsen
Vice President, Public Sector
McAfee

Tom Kennedy
Vice President, U.S. Public Sector
Rubrik

Ned Miller
Chief Technology Strategist for US Public Sector
McAfee

Eric Trexler
Vice President, Global Governments & Critical Infrastructure
Forcepoint

Mike Fraga
Vice President of Sales, US Public Sector
AppDynamics

Sales Enablement

Cate Gutowski
Worldwide Head of Sales Enablement
Amazon Web Services (AWS)

Tamara Schenk
Research Director
CSO Insights, the Research Division of Miller Heiman Group

Nikki Curtis
Head of Sales Enablement
Slack

Andrew Quinn
Vice President, Sales Productivity & Enablement
HubSpot

Rebecca Sherrill
Assistant Vice President, Global ESO Sales Enablement
BMC Software

Kim Boeh
Vice President, Marketing & Communications
EagleView

Bill Stolpe
Global Vice President, Corporate Sales Enablement
IBM

Ron Elliott
Global Sales Enablement Leader, Digital
Baker Hughes, a GE company

Mark Tefakis
Vice President, Global Enablement
Sprinklr

Melisa Powers
Director of Sales Enablement
McAfee

Angela Doud
Managing Director, Worldwide Sales Effectiveness
Citrix

Value Management

George Estrada
Chief Technology Officer
CWPS

Steve Kaplan
Vice President, Customer Success Finance
Nutanix

Ben Allard
Vice President, Strategic Accounts
Apptio

Jon Mills
SaaS Technology Executive

Brian de Lemos
Regional Vice President, Threat & Identity
RSA

Vinicius David
Senior Director, Global Device-as-a-Service
HP

Peter Smerald
Senior Director, Value Consulting
Seismic Software

Dave Klippel
Global Director, Business Value Services
Palo Alto Networks

Joern Linnemann
Consulting Services Manager
HP

Brian Ingold
Regional Manager, Managed Print Services
HP

Marc Bland
Global Deal Development Manager
HP

Caroline Ruggiero
Practice Director, Marketo Strategic Value Consulting
Adobe

Michael Weiss
Director, Business Value & Strategy
New Relic

Zach Lawryk
Solutions Engineering Lead
Slack

Tim Shaughnessy
Manager, Large Enterprise Value Management
Workday

Lora Lindsey
Director, Business Value Management
Microsoft

Sugato Deb
Global Senior Director, Business Impact Consulting Group
National Instruments

Sanjay Chopra
Director Business Strategy – AI
Microsoft

Sean Haglund
Manager, Value Consulting
Procore Technologies

Michael Met
Vice President, Worldwide Presales Center of Excellence & Customer Experience
BMC Software