Anurag is a leader with Salesforce’s Business Value Services team based out of the Bay Area. In his 14+ years of experience, he has been closely associated with value-selling and value realization aimed at accelerating revenue growth and customer success. After stints at SAP and Deloitte, Anurag led the establishment of the Value Consulting function at Adobe for their $3billion+ Marketing Cloud business in APAC. He then helped to scale the function globally which included influencing the close of multiple $10million+ deals and leading a team of highly-talented value practitioners spread across AMER, EMEA and APAC.
Anurag is passionate about value management and has been a mentor, thought leader, and speaker at multiple events including Dreamforce. Outside of work, Anurag enjoys playing tennis and cricket. He is also fond of traveling – living in 4 different countries has given him a deep appreciation for embracing cultural diversity.