As senior vice president of custom solutions, Scott McLarnon leads IDC’s global business unit helping clients plan, market and sell in the global marketplace. IDC Custom Solutions provides actionable market intelligence and influential content marketing programs that yield measurable results. Our custom research, analysis and advice inform strategies and guide decisions. Our impactful content and performance marketing recommendations build awareness, generate leads and accelerate sales.
Mr. McLarnon has extensive experience working with clients to design and apply market intelligence to inform strategic planning, guide decisions, manage operations and improve performance. His projects have influenced industry evolution and shaped client decisions on strategic direction; product design; marketing campaigns, positioning and messaging; partnering programs and global
Prior to IDC, Mr. McLarnon was a senior consultant with a leading strategy and management consulting firm. He previously held research, market analysis, planning and product marketing roles at industry-leading vendors. Scott studied journalism and marketing at Northeastern University and earned his MBA from Boston University’s Questrom School of Business.