Sean Haglund started his career in value selling and remains extremely passionate about the practice seven years later. He began as the Program Manager of the Value Management Office (VMO) at HP Software, and since then has held Value Consulting roles at Cisco and Oracle-Netsuite. Most recently, Sean started and is scaling the Value Consulting Practice at Procore, a top cloud software company, which serves the construction management space. His belief is that value selling should not only be a separate team handling engagements, but additionally it should permeate the actual sales methodology of every team within a company. Whether prospecting, closing, implementing, or handling a customer account post-sales through renewal, value should be an integral part of each stage of the customer lifecycle.