Forrester’s Principal Analyst in B2B Marketing, Mary Shea, discusses how The Age of the Customer is affecting sellers and marketers. Prior to her career in sales and marketing, Shea received her Ph.D. in musicology and ethnomusicology from Kent State University and traveled globally for oboe performance. At Forrester, she now focuses on sales enablement strategies and changes in the evolving buyer and seller journey. Shea is a professor of marketing at The University of Chicago and speaks regularly on business topics.
Click here to read Mary Shea’s latest research at Forrester.