What would you like to do?
It’s critical to differentiate from the competition early and often. But how should sales and marketing differentiate what they have to offer? What are the catalysts that compel a buyer to move from one stage to the next, and how can you create this value?
Andrew Wilson (CIO of Accenture) and Chad Quinn (President of Ecosystems) discuss the evolving role of the CIO.
The role of the CIO is rapidly changing. Over the course of 8 months, we held phone calls and workshops with IT and finance executives across the country to understand the evolving role.