In this current B2B environment where customers have so many different options and are overwhelmed with the information being thrown at them, there is a scarcity of attention. How do you create customer engagement when there are so many alternatives and solutions available?
John Hagel, Co-Chairman for the Center of the Edge for Deloitte, shares how “Small moves smartly made can set big things in motion.” To captivate your customer, you should start with some small interactions when you have their attention and provide them with some additional value that they didn’t expect to receive. These small engagements will open up your customers to be willing to spend more time with you.
Learn more about how to create customer engagement in the video clip below.