In an outcome-based sales model, is the verticalization of sales teams inevitable?
The short answer is yes, absolutely. According to Martin Dove, vice president of subscription sales research at Technology Industry Services Association (TSIA), here’s why:
To be a credible, modern-day seller, you need to understand vertical outcomes. Learn more in this video clip where Chad Quin, CEO of Ecosystems, and Martin delve into the level of knowledge account managers need today.