Gerry Murray, Research Director of Marketing and Sales Technology at IDC, tells Chad Quinn, Ecosystems’ CEO, why he decided to publish IDC’s report “Value Selling: The Only Way to Close” at this particular moment.
- Thrust into a Digital Age: With 2020’s transition into virtual selling prohibiting salespeople and decision makers from in-person meetings, the need for robust digital tools capable of communicating a nuanced value proposition effectively is now greater than ever.
- Abundant Line Items: The pandemic has prompted all buyers, potential or current, to reevaluate every dollar of expenditure with considerable scrutiny. What this means is that, even more so than before, value offered to customers must go beyond the financial statement and add to the customer’s fulfillment of their strategy and achievement of their goals and desired business outcomes.
Learn how Ecosystems can help your company navigate this Digital Age and avoid becoming a line item with the Eco platform