Quantify and communicate your unique business value, providing customers the necessary justification to invest.
Initiate customer conversation with a high-level summary of potential benefits (Outside-In)
Digitally assemble targeted messaging based on customer persona, industry, or other attributes
Expose customers to holistic views of value, including ROI, TCO, and non-monetized elements like risk mitigation
Directly immerse customers in value dialogue through online collaboration
Earn the right to retain and grow by tracking and consenting on the actual value your customers experience.
Seamlessly pivot from pre-sales conversations on anticipated value to post-sale value tracking
Turn the customer’s value journey into a digital record shared by both Sales and Customer Success
Establish customer consent and co-ownership through collaborative cloud access
Ensure every renewal conversation is supported by tangible customer value
Harvest insights across customers on anticipated and recognized value.
Leverage cross-customer averages on recognized value to validate market messaging
Use empirical results to set intelligent defaults for the next generation of customer conversations
Track benchmarks and value trends by industry
Align the value messaging consumed by the field with product marketing campaigns
Initiate the customer journey with interactive teasers on the business value of your offerings.
Generate leads through visual value experiences on your corporate website
Execute value-based sales campaigns by distributing online access to lead-generation assets
Leverage Ecosystems’ partnership with IDC to substantiate value assumptions with industry-leading research
Benefit from platform automation that converts a lead-generation interaction into a more detailed Value Assessment owned by Sales
Leverage Ecosystems’ authoring toolkit to digitize and scale the distribution of value messaging.
Convert spreadsheet-based ROI/TCO models into a modular library of value templates
Digitize and distribute case studies, proof points, and other qualitative sources of customer value
Benefit from a central content library, while retaining the agility for deal-specific messaging
Tag content to solutions, industries, personas, and more to enable the automated retrieval of relevant messaging for the field
From the creation of content, to online customer collaboration, to sales coaching, every component of Ecosystems is architected for digital (cloud-based) selling.
Say goodbye to spreadsheet-based ROI and other unstructured forms of value selling. Ecosystems is founded on digital content libraries to ensure a repeatable, scalable process for engaging customers.
Effective value selling requires change management, and change can only happen with effective coaching. Ecosystems includes an embedded framework for digital coaching, including pre-built material for both initial enablement and ongoing reinforcement of value-selling best practices.