B2B Elements of Value Workshop

Featuring: Jamie Cleghorn, Bain & Company; David Kocher, Medidata Solutions

Bain & Company has robust research on why companies buy, which has been incorporated into Ecosystems’ collaborative online platform. We will discuss how to use the B2B Elements of Value to improve customer experience, drive strategic account planning, and ultimately grow and retain your most important accounts.

Full Recording
Summary Video
The Importance of Quantifying Customer Outcomes
Articulating Value with Customers: How to Bridge the Gap Between Your Internal Teams

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