B2B Elements of Value

Featuring: Eric Almquist, Bain & Company

A live Q&A with Eric Almquist, Partner at Bain & Company, on his Harvard Business Review article, “The B2B Elements of Value.”

Full Recording
Summary Video
B2B Expectations
B2B Elements of Value Through the Lens of a Stakeholder
The Business Impacts of the B2B Elements of Value
You Can’t Win Without the Ease of Doing Business
How to Create a Customer Experience that Reduces Anxiety & Risk
B2B Element of Value: Reducing Customer Anxiety

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