Advisory Resources

Outcome Mapping

Featuring: Alex Hesterberg, Turbonomic

Alex Hesterberg leads a discussion on outcome mapping and how B2B sales can connect the dots between their products and services to customer outcomes.

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Summary Video
Technical vs. Business Outcomes – Featuring: Alex Hesterberg, SVP & Chief Customer Officer, Turbonomic
Outcome Mapping – Featuring: Alex Hesterberg, SVP & Chief Customer Officer, Turbonomic

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